AI is taking personalization to the next level in ecommerce

Remember Jarvis from “Iron Man”? Before generative artificial intelligence became part of everyday conversation, Tony Stark had something most of us could only imagine — an intelligent assistant that understood context, anticipated needs, answered questions, and helped him make decisions in real time. Jarvis wasn’t just a search engine. He wasn’t a static database of information. He understood what Stark was trying to accomplish and helped guide him toward the best outcome.