Influencer marketing best practices for Black Friday 2023

Planning your Black Friday campaign? Lean on influencers to drive your social strategy forward and boost product sales this holiday season. Believe it or not, Black Friday and Cyber Monday are right around the corner — which means it’s time to start prepping for one of the biggest retail holidays of the year. All signs are pointing to 2023 being the biggest BFCM we’ve ever seen, and will likely break the records of the 2022 holiday shopping season. In 2022, consumers spent a whopping $9.1 billion online during Black Friday and Cyber Monday, and 73% of purchases came from mobile.