A guide to data clean rooms

The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior. This has given rise to the concept of data clean rooms. But what exactly are they, and do they align with your needs?
What is a data clean room?
A data clean room is a secure environment where data from different sources can be processed and analyzed without allowing any dataset to be fully exported or seen in its raw form. It provides a protective layer to ensure that no single party can access the complete raw data, thereby maintaining user privacy.