Snap launches new tools to entice more brands to invest in AR experiences

Snap is rolling out a batch of new advertising and marketing tools for beauty brands to help them connect more with key audiences on Snapchat.
At the 2023 Beauty Summit in New York, Snap revealed that it will soon launch non-live beauty Lenses, Bitmoji’s Beauty Drops feature, and an advertising tool called “Total Takeover.” Snap also revealed its upcoming “Beauty Bestie” AR experience in partnership with NYX.