Notable email and SMS marketing trends from the first half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS.
A recently released email and SMS marketing report shed light on these performance trends and helped answer questions like โ€œDo consumers find SMS intrusive?โ€ and โ€œAre consumers over email?โ€ The report analyzed more than 10.5 billion e-commerce marketing emails and 62 million SMS messages, among other channels, sent by Omnisend customers in the first half of 2023.

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