Notable email and SMS marketing trends from the first half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS.
A recently released email and SMS marketing report shed light on these performance trends and helped answer questions like “Do consumers find SMS intrusive?” and “Are consumers over email?” The report analyzed more than 10.5 billion e-commerce marketing emails and 62 million SMS messages, among other channels, sent by Omnisend customers in the first half of 2023.