Only 1.6% of customer interactions worldwide are automated through artificial intelligence. This percentage is projected to grow rapidly in the near future due to the impact generative AI is expected to have on brands’ digital shopping experiences. And consumers are ready— 73% believe that AI will have a positive impact on the customer experience. Generative AI is about to reshape conversational commerce, and the next big question is: how do we deploy it at scale and quantify its impact? In this article, we’ll answer this question from the analysis of three AI experts: Tariq Krim, Tech Entrepreneur & Philosopher, Antoine Pierart, Director of Marketing & Customer Experience at Cdiscount, and Julien Hervouët, Founder & CEO of iAdvize.