5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

Brussels, March 30th 2023. Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance. The total online EU cross-border market generated €179.4 billion in 2022 (excluding travel), an increase of 5% YTD. A total of €105.5 billion in turnover was achieved across borders by European webshops. In this fifth edition of the “TOP 500 Cross-Border Retail Europe”, IKEA maintains the leading position. Lidl as a retailer paves the way to a robust multi-channel cross-border strategy. A study produced by CBCommerce with the support of Checkout.com, FedEx Express and Payoneer.

The TOP 500 reveals lower than expected cross-border turnover amid a challenging macro-economic environment and supply chain challenges. The TOP 500 GMV showed a slight increase over 2022 after trading was impacted by lower consumer confidence and inflationary pressures. It comes as the pandemic boom in online shopping continues to fade for many retail giants. Nevertheless, online EU sales, with a growth of 2.8%, outperformed total retail, which flattened in 2022.

The ‘TOP 500 Cross-Border Retail Europe’ edition is a major compilation of cross-border data from the websites of European retailers. The ranking is obtained by weighing four parameters:

• Online cross-border sales in Europe (15 countries within Western Europe and Scandinavia, and the United Kingdom)
• SEO-indicators covering cross-border performance
• Cross-border score determined on the amount of active countries
• Number and percentage of cross-border visitors

Seven additional secondary weighted parameters fine-tune this ranking:

• Brand authority
• Organic search percentage
• Number of languages
• Number of currencies
• Number of payment methods
• Local supply availability (transport and stock services)
• Marketplace functionality

Key findings

Based on the above-mentioned methodology, the TOP 10 “Elite” retailers for 2022 are:

• Top 1: Ikea
• Top 2: Lidl
• Top 3: Zalando
• Top 4: H&M
• Top 5: LEGO
• Top 6: Zara
• Top 7: Jysk
• Top 8: Bauhaus
• Top 9: Notino
• Top 10: Adidas

TOP10
The TOP 10 is a combination of retailers, pure players, retailers-marketplaces and brand manufacturers. The latest entrants are Notino and Adidas. In the TOP10, representing 18.7% of the TOP 500 sales, IKEA maintains its leading position and achieves a cross-border turnover of €5.6 billion, an increase of 1.8% compared to 2021.

B2C online turnover from goods grew 2.8% in 2022, up to €657 billion. In 2022 cross-border eCommerce revenues (excluding travel) reached €179.4 billion in Europe, an increase of 4.8% compared to 2021. Cross-border online sales outperformed total online sales. The main cause for this is the Coronavirus pandemic, which made consumers more confident in online purchases.

B2C online cross-border sales through European (including UK) sellers reached a record high of €105.5 billion in 2022. This was €100 billion in 2021, so a YTD increase of 5.5%.

Brexit
UK cross-border sales dropped to a historical low, -4%, resulting in €28 billion cross-border sales, compared to €33 billion in 2020 and €29B in 2021 (due to Brexit and its VAT regulations, import duties, logistics and returns). The UK lost its number one position as the top European cross-border country to Germany. Within the TOP 500, a strong decrease of 34% of the number of UK retailers has been counted, a decline from 100 in 2020 to 68 in 2021 to 66 in 2022.

TOP 500 revenue, sectors and categories

The TOP 500 Cross-Border Retail Europe “made in Europe” generates €62.2 billion (+6.6%) within the EU16.

In the TOP 500, there is a drop in the number of multichannel retailers in favour of an 8.3% increase in the number of brand manufacturers aiming to develop their direct-to-consumer (DTC) channels such as Lego, Nespresso, Adidas and Philips. Major parent companies Richemont, LVMH and Kering invest in a better direct-to-consumer approach in order to reduce their dependence on larger marketplaces. Pure players, including marketplaces, stabilize at 42% of the TOP 500.

The number of marketplaces increased from 42 to 49, generating a record sales of €24.7 billion; +22% YTD. European marketplaces also strenghtened their positions against American marketplaces thanks to the revenue increase of players such as Zalando, Decathlon and About You.

Fashion, jewellery and baby remain the first category with a 39% share, followed by home, garden and DIY with an increase of 4% due to the pandemic. Food merchant Lidl, as a strong grower, secured position two in the TOP 500.

 

DNVB
Promising new players, digital-native vertical brands (DNVB) acting as pure players “born on the Internet”, are On That Ass (position 165), Cluse (position 213) and Huel (position 352). There are also more challengers to come in next editions, as the US already counts over 1.000 DNVBs, some of which will be willing to start cross-border operations in the coming years.

Cross-border eCommerce will continue to grow over the coming years. The TOP 500 counts 1.46 billion monthly cross-border visitors.

“I want to warmly thank our market research team and partners Checkout.com, FedEx Express and Payoneer for their support in establishing this new ranking. It makes the best European players in cross-border eCommerce transparent and stimulates the entire retail industry,” concludes Carine Moitier, founder of CBCommerce.eu.

Press coverage

Benelux

PUB
LES 500 MEILLEURES BOUTIQUES EN LIGNE EUROPÉENNES PAR CBCOMMERCE
https://pub.be/fr/les-500-meilleures-boutiques-en-ligne-europeennes-par-cbcommerce/

Aboudict
ONLINE CROSSBORDER EU-HANDEL: 179 MILJARD (+5%)
https://aboutict.nl/news/2023-03-29/online-crossborder-eu-handel-179-miljard-5-emerce

Emerce
Online crossborder EU-handel: 179 miljard (+5%)
https://www.emerce.nl/nieuws/online-crossborder-euhandel-179-miljard-5

Twinkle
Scandinavische en Duitse wedloop in crossborder e-commerce lijst
https://twinklemagazine.nl/2023/03/scandinavische-en-duitse-wedloop-in-crossborder-e-commerce-lijst/index.xml

FashionUnited
‘In 2022 versloeg E-commerce in Europa de totale detailhandel’
https://fashionunited.be/nieuws/retail/in-2022-versloeg-e-commerce-in-europa-de-totale-detailhandel/2023032938183

Retail Detail
“Direct-to-consumer”-merken maken opgang in Europese e-commerce
https://www.retaildetail.be/nl/news/algemeen/direct-to-consumer-merken-maken-opgang-in-europese-e-commerce/
Les marques « direct-to-consumer » font une percée dans le commerce électronique européen
https://www.retaildetail.be/fr/news/general/les-marques-direct-to-consumer-font-une-percee-dans-le-commerce-electronique-europeen/

Gondola
Ikea nog steeds sterkste cross-border speler van Europa
https://www.gondola.be/nl/news/ikea-nog-steeds-sterkste-cross-border-speler-van-europa
Ikea domine le classement des retailers transfrontaliers les plus puissants
https://www.gondola.be/fr/news/ikea-domine-le-classement-des-retailers-transfrontaliers-les-plus-puissants

RetailTrends
‘IKEA is sterkste merk over de grens’
https://retailtrends.nl/news/69152/ikea-is-sterkste-merk-over-de-grens

Meubihome
Direct-to-consumer merken maken opgang in Europese e-commerce
https://meubihome.be/direct-to-consumer-merken-maken-opgang-in-europese-e-commerce/

Fashion Network
Zalando, H&M, Inditex, and Adidas among the top cross-border e-commerce platforms in Europe
https://be.fashionnetwork.com/news/Zalando-h-m-inditex-and-adidas-among-the-top-cross-border-e-commerce-platforms-in-europe,1506071.html
Zalando conteste une réglementation européenne plus stricte
https://be.fashionnetwork.com/news/Zalando-conteste-une-reglementation-europeenne-plus-stricte,1530762.html

Internetkassa
Europese cross-border e-commerce markt ziet groei in omzet
https://www.internetkassa.nu/europese-cross-border-e-commerce-groei-omzet/

 

DACH

Klamm
5. Ausgabe des “TOP 500 Cross-Border Retail Europe”: ein jährliches Ranking der TOP 500 europäischen Cross-Border Online-Shops
https://www.klamm.de/news/5-ausgabe-des-top-500-cross-border-retail-europe-ein-jaehrliches-ranking-der-top-500-europaeischen-cross-14N223841.html

Onlinemarktplatz
5. Ausgabe des “TOP 500 Cross-Border Retail Europe”: ein jährliches Ranking der TOP 500 europäischen Cross-Border Online-Shops
https://www.onlinemarktplatz.de/223841/5-ausgabe-des-top-500-cross-border-retail-europe-ein-jaehrliches-ranking-der-top-500-europaeischen-cross-border-online-shops/

iBusiness
Ranking: Das sind die größten Crossborder-Händler in Europa
https://www.ibusiness.de/aktuell/db/159509jg.html

Postbranche
5. Ausgabe des „TOP 500 Cross-Border Retail Europe“: ein jährliches Ranking der TOP 500 europäischen Cross-Border Online-Shops
https://www.postbranche.de/2023/03/30/5-ausgabe-des-top-500-cross-border-retail-europe-ein-jaehrliches-ranking-der-top-500-europaeischen-cross-border-online-shops/

GFM Nachrichten
Marktplätze und Markenhersteller erobern Cross-Border-E-Commerce
https://www.gfm-nachrichten.de/news/marktplaetze-und-markenhersteller-erobern-cross-border-e-commerce/

Versandhausberater
Ranking: Das sind die größten Crossborder-Händler in Europa
https://www.versandhausberater.de/aktuell/db/159509jg.html

e-tailment
Bike24, Deutsche Bahn, Inflation, Amazon, Alibaba, Galencia, Europäischer Online-Handel, Produktsicherheit, Parloa, Clinique, Chat-Commerce, Wheat
https://etailment.de/news/morning_briefing/mornin-briefin-bike2-deutsch-bah-inflatio-amazo-alibab-galenci-europaeische-onlin-hande-produktsicherhei-parlo-cliniqu-cha-commerc-whea-24314

Internetworld
Die erfolgreichsten Online Shops im Corss-Border-Handel
https://www.internetworld.de/online-marktplaetze/erfolgreichsten-online-shops-im-corss-border-handel-2860508.html

 

France

Ecommercemag
[TOP 500 Cross Border] Ikea, numéro 1 des retailers transfrontaliers
https://www.ecommercemag.fr/Thematique/etudes-1273/Breves/-TOP-500-Cross-Border-Ikea-numero-1-des-retailers-380392.htm
Cross border : le DtoC a le vent en poupe chez les générations Y et Z
https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/Cross-border-le-DtoC-a-le-vent-en-poupe-chez-383838.htm

Fashion Network
E-commerce: Zalando, H&M, Inditex et Adidas en tête des détaillants transfrontaliers européens
https://ch.fashionnetwork.com/news/premiumContent,1505581.html

My Digital Week
Quels sont les retailers européens transfrontaliers les plus performants ?
https://mydigitalweek.com/quels-sont-les-retailers-europeens-transfrontaliers-les-plus-performants/

Callways
En Europe, les champions de l’e-commerce transfrontalier sont Ikea, Lidl et Zalando
https://callways.fr/en-europe-les-champions-de-le-commerce-transfrontalier-sont-ikea-lidl-et-zalando/

 

International

DSB
欧洲电商市场日趋饱和，去年渗透率仅增长1%
https://www.dsb.cn/213562.html

Spoke
5th Edition of the “TOP 500 Cross-Border Retail Europe”: An Annual Ranking of the TOP 500 European Cross-Border Online Shops.
https://www.spoke.com/press_releases/64254950fc12b05fed01407e

Forbes
Ikea, Lidl i Notino. Zámcův e-shop patří k největším přeshraničním obchodům v Evropě
https://forbes.cz/ikea-lidl-i-notino-zamcuv-e-shop-patri-k-nejvetsim-preshranicnim-obchodum-v-evrope/
Notinu se v Evropě daří. Poprvé utržilo přes miliardu eur
https://forbes.cz/zamcove-notinu-se-v-evrope-dari-poprve-utrzilo-pres-miliardu-eur/
Notinu sa v Európe darí. Prvýkrát utŕžilo vyše miliardy eur
https://www.forbes.sk/notinu-sa-v-europe-dari-prvykrat-utrzilo-vyse-miliardy-eur/

Trade Magazin
179 milliárd eurónyi áru cserélt gazdát a neten Európában
https://trademagazin.hu/hu/179-milliard-euronyi-aru-cserelt-gazdat-a-neten-europaban/

Czechcrunch
Notino vydělalo přes půl miliardy. Český e-shop s kosmetikou je mezi největšími prodejci napříč Evropou
https://cc.cz/notino-vydelalo-pres-pul-miliardy-cesky-e-shop-s-kosmetikou-je-mezi-nejvetsimi-prodejci-napric-evropou/

Ecommercenews
El cross-border en la UE generó 179.400 millones de euros en 2022
https://ecommerce-news.es/el-cross-border-de-la-ue-genero-179-400-millones-de-euros-en-2022/

La Publicidad
El comercio transfronterizo en europa aumentó un 4,8 %
https://lapublicidad.net/el-comercio-transfronterizo-en-europa-aumento-un-48/

Grande Consumo
Comércio eletrónico transfronteiriço na União Europeia gerou 179,4 mil milhões de euros em 2022
https://grandeconsumo.com/o-comercio-eletronico-transfronteirico-na-ue-gerou-1794-mil-milhoes-de-euros-em-2022/

Obserwator Logistyczny
Rośnie wartość międzynarodowego e-commerce. Niemcy na czele
https://obserwatorlogistyczny.pl/2023/04/03/rosnie-wartosc-miedzynarodowego-e-commerce-niemcy-na-czele/

Ecommercenews
Comércio eletrónico transfronteiriço no valor de 179 mil milhões de euros
https://ecommercenews.pt/comercio-eletronico-transfronteirico-no-valor-de-179-mil-milhoes-de-euros/

Ecommerce Bridge
V žebříčku nejúspěšnějších evropských e-shopů září i česká značka. Uhodnete která?
https://www.ecommercebridge.cz/v-zebricku-nejuspesnejsich-evropskych-e-shopu-zari-i-ceska-znacka-uhodnete-ktera/

Zoo Inform
Почти на 5% выросли трансграничные онлайн-продажи в Европе
https://zooinform.ru/business/pochti-na-5-vyrosli-transgranichnye-onlajn-prodazhi-v-evrope/

Ixtenso
The Top 500 European cross-border online shops
https://ixtenso.com/retail-marketing/the-top-500-european-cross-border-online-shops.html

Fashion Network
E-commerce: Zalando, H&M, Inditex e Adidas sono i principali rivenditori transfrontalieri europei
https://it.fashionnetwork.com/news/E-commerce-zalando-h-m-inditex-e-adidas-sono-i-principali-rivenditori-transfrontalieri-europei,1505636.html
E-commerce: Zalando, H&M, Inditex e Adidas são os principais retalhistas transfronteiriços europeus
https://pt.fashionnetwork.com/news/E-commerce-zalando-h-m-inditex-e-adidas-sao-os-principais-retalhistas-transfronteiricos-europeus,1505644.html
Zalando, H&M, Inditex y Adidas son los principales actores del e-commerce transfronterizo de moda en Europa
https://es.fashionnetwork.com/news/Zalando-h-m-inditex-y-adidas-son-los-principales-actores-del-e-commerce-transfronterizo-de-moda-en-europa,1505669.html

Jornal T
TOP 10 DO E-COMMERCE DOMINADO PELO SECTOR DA MODA
https://jornal-t.pt/noticia/top-10-do-e-commerce-dominado-pelo-sector-da-moda/

SGI Europe
Adidas among the top European cross-border e-commerce retailers
https://www.sgieurope.com/dtc-and-e-commerce/adidas-among-the-top-european-cross-border-e-commerce-retailers/102211.article

Sina
【跨境电商周报】亚马逊将调整薪酬结构 力盟科技港交所上市…
https://t.cj.sina.com.cn/articles/view/2738383473/a3386a7100101nkpt?finpagefr=p_103

Wiadomosci Kosmetyczne
Notino jest jednym z największych e-sklepów w Europie
https://www.wiadomoscikosmetyczne.pl/artykuly/notino-jest-jednym-z-najwiekszych-e-sklepow-w-europie,71831

Caithness Business Index
Will The UKs New Data Bill Really Save £4.7bn – Or Could It Cost Billions By Diverging With Eu?
https://caithness-business.co.uk/article/19945

World Nation News
EU crossborder generated 179.4 billion of cash in 2022
https://worldnationnews.com/eu-crossborder-generated-179-4-billion-of-cash-in-2022/

London TV
Will the UK’s new data bill really save £4.7bn – or could it cost billions by diverging with EU?
https://london-tv.co.uk/will-the-uks-new-data-bill-really-save-4-7bn-or-could-it-cost-billions-by-diverging-with-eu/

Ardina
Abram alas para os desinfluenciadores digitais
https://www.ardina.news/article/2023_06_13_553196740_abram-alas-para-os-desinfluenciadores-digitais

Omnichannel News
Notino: ponad 1 mld Euro obrotu i 20 mln klientów
https://omnichannelnews.pl/2023/06/20/notino-ponad-1-mld-euro-obrotu-i-20-mln-klientow/

Beauty Biz
Notino: fatturato a +32%
https://www.beautybiz.it/retail/notino-fatturato-a-32/

Biznes Newseria
Notino z ponad 1 miliardem Euro obrotu w ostatnim roku fiskalnym
https://biznes.newseria.pl/biuro-prasowe/finanse/notino-z-ponad-1-miliardem,b258596524

Retail Magazin
Významný hráč v predaji parfumov a kozmetiky otvoril nové distribučné centrum
https://www.retailmagazin.sk/aktualne-vpravo/7092-vyznamny-hrac-v-predaji-parfumov-a-kozmetiky-otvoril-nove-distribucne-centrum

Przeglad Kosmetyczny
Miliard Euro obrotu Notino. Gigant kosmetyczny otwiera nowe centrum dystrybucyjne
https://www.przegladkosmetyczny.pl/miliard-euro-obrotu-notino-gigant-kosmetyczny-otwiera-nowe-centrum-dystrybucyjne/

Business24
E-commerce, grande successo per Notino. Il fatturato supera il miliardo: +32% nell’ultimo esercizio
https://business24tv.it/2023/06/22/e-commerce-grande-successo-per-notino-il-fatturato-supera-il-miliardo-32-nellultimo-esercizio/

Ilsole 24 Ore
Beauty online, Notino inaugura un centro di distribuzione in Italia
https://www.ilsole24ore.com/art/beauty-online-notino-inaugura-centro-distribuzione-italia-AER7TdsD

Mmonline
Több mint 1 milliárd eurós forgalom a Notinonál
https://mmonline.hu/cikk/tobb-mint-1-milliard-euros-forgalom-a-notinonal/

Ooh Magazine
Notino z ponad 1 miliardem Euro obrotu w ostatnim roku fiskalnym
https://oohmagazine.pl/2023/06/26/notino-z-ponad-1-miliardem-euro-obrotu/

DSB
德国电商二季度销售额下降12.2%，过半商家销量不及预期
https://www.dsb.cn/223145.html