Introducing shopping research in ChatGPT

Today, we’re introducing shopping research, a new experience in ChatGPT that does the research for you to help you find the right products. Instead of sifting through dozens of sites, you can just describe what you’re looking for—“Find the quietest cordless stick vacuum for a small apartment,” “Help me choose between these three bikes,” or “I need a gift for my four year old niece who loves art”—and shopping research builds a thoughtful guide to help you decide. It asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT’s understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer’s guide in minutes.