Holidays in review: What defined the season in 2020

As with everything else this year, the pandemic upset the holidays for retailers, forcing them to adjust to changing consumer behavior and safety demands. In a year that was heavily focused online, that meant taking many mainstays of the holiday season virtual and introducing more convenient (and touch-free) pickup options for wary consumers.
There are countless small things that changed as a result of the global health crisis, but here are some of the largest factors that impacted the holidays for retailers in 2020. Read more…