Fewer consumers celebrating Valentine’s Day but those who do are spending more

Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “Those who are participating are spending more than ever and that could be the result of the strong economy.“
NRF President and CEO Matthew Shay Read more…