Influencer marketing trends and challenges into 2020 and beyond

Influencer marketing is one of today’s most powerful branding and sales tools, but you can’t just partner with any Instagrammer and expect results. As influencer marketing grows as a discipline, the question arise like: What challenges can companies expect? What trends should they stay on top of? What is the smartest approach to making influence work? Joe Gagliese, Co-founder Managing Partner, Viral Nation, answers all these questions. Read more…