Signed, sealed, delivered – Analysing the impact of e-commerce on urban areas

Global e-commerce has expanded rapidly over the past decade, although it still constitutes a relatively low share of total turnover. Growth is expected to continue at high speed.

Shopping habits differ between European countries, different age groups and areas. For example, Nordic consumers make more online purchases than consumers on Hungarian or Italian eCommerce websites.

Eurostat statistics show that e-commerce is used by urban and rural inhabitants, although urban inhabitants in many countries use it to a greater extent. Statistics also reveal that younger people are generally more inclined to make online purchases than older people.

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