Consumers support brands and companies pushing for radical change

The emergence of COVID-19 met a world that was already battling social justice and ecological catastrophes, with consumers calling for radical change. In different ways, and for a number of reasons, consumers were anxious about the future and as the world wrestles with COVID-19, these anxieties have become more pronounced, demanding urgent action. This is according to the Havas’ Global Prosumer Study, ReACT, done at the beginning of the year across 28 diverse markets. Read more…