Google Discover for ecommerce

As AI Overviews and shopping agents divert clicks away from traditional search results, Google Discover may provide a new and growing source of organic traffic for ecommerce merchants.
Discover is Google’s personalized, query-less content feed similar to those on X and Facebook. The Discover feed appears in Google’s mobile applications and on the main screens of Android devices. It shows articles, videos, and content that presumably interests users.