Ask an expert: Should merchants block AI bots?

“Ask an Expert” is an occasional series where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Scot Wingo, a serial ecommerce entrepreneur most recently of ReFiBuy, a generative engine optimization platform, and before that, ChannelAdvisor, the marketplace management firm. He addresses tactics for managing genAI bots.
Should ecommerce merchants monitor and even block AI agents that crawl their sites?