Brand building in the era of AI Search: A practical guide

Learn how brands can navigate the sea of AI Search and the change in consumer behaviours by optimising for LLMs, maintaining visibility, and building meaningfully different content strategies that drive growth. Ever since the launch of ChatGPT in November 2022, the pace of change in the digital marketing world has been overwhelming. The constant AI Search updates are sending ripples through the industry, while a tsunami of AI-generated content (AKA “AI Slop”) is sweeping the feeds of consumers in an already attention-deficient space.