Why Google’s Universal Commerce Protocol rewrites the customer journey

Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment. Last month, during NRF, Google launched its Universal Commerce Protocol (UCP), which will change the way we do ecommerce. Allow me to explain why.
The Gist

Commerce is shifting from storefronts to agents. Google’s Universal Commerce Protocol (UCP) enables AI agents to move beyond recommendations and complete purchases end-to-end, collapsing discovery, checkout, and payment into a single conversational flow.