Bringing shoppers back in-stores with personalized experiences

The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping didn’t just grow; it became the norm. Today, about 59 percent of consumers prefer to shop online, where they’re met with tailored product recommendations, curated promotions, and predictive reminders to restock their favorites.
To bring these consumers back into physical stores, retailers must now deliver a similarly personalized experience. Shoppers’ tolerance for friction and inconvenience continues to decline, while their expectations for speed and service rise. The challenge: How can retailers offer individualized experiences in-store? Advances in artificial intelligence and data analytics are making real-time personalization possible, empowering retailers to meet modern expectations and create truly differentiated shopping experiences.