How can I get cited in AI search results?

Search is changing again, and fast. New generative engines (GEs) and large language models (LLMs) are reshaping how users find information and challenging brands to stay visible in a world where answers are increasingly consumed on LLMs, rather than websites. According to Semrush, by 2028, AI-powered search is expected to surpass traditional search, with ChatGPT’s weekly active users growing eight times from October 2023 to April 2025. The next wave of optimization isn’t just about ranking high—it’s about being referenced, cited, or summarized in those AI-generated answers.