Live shopping isn’t dead. It’s just different

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the West. Or maybe it was 2024. No, 2025 has undoubtedly been the year of the live sale, right?
The culture and rapid growth of live shopping in Asia have long entranced U.S. brands. It’s likened to QVC or the Home Shopping Network, but with a faster, more frenetic rhythm that matches our shortened attention spans and drives real-time purchases that add up fast.