Building trust for SEO: Why it matters & how to do it

Trust is the foundation of strong search engine visibility. Google wants to recommend sites that are credible, useful, and safe. The user experience matters, too. Your site’s design, speed, and ease of navigation play just as big a role as the words on the page. If visitors bounce because your site is slow or frustrating to use, Google takes it as a sign you can’t be trusted.
Let’s explore why trust matters for SEO and the steps you can take to build it.