B2B marketplaces: Everything you need to know

If you’re thinking of creating a B2B marketplace, you’re in good company.  Gartner estimates that 80% of B2B sales will occur digitally in 2025. As digital channels continue become more and more popular for B2B, marketplaces play an important role in the growing landscape.In fact, B2B marketplaces are the fastest-growing digital sales channel in distribution, with 100% year-over-year growth. This article walks through the basics of B2B marketplaces, how they work, and how to launch one.