As 2025 comes knocking, globalization and digital interconnectivity have made one thing crystal clear: brands can’t just pay lip service to the way they try and engage consumers across languages and cultures. If they do, they jeopardize customer relationships and business growth risks getting lost in translation. “Can’t read, won’t buy” is increasingly guiding consumer behavior across the globe. Eighty-nine per cent of buyers say it’s important to be able to deal with companies in their own language, according to research from RWS. Meanwhile, 40% of consumers simply will not buy if content isn’t in their language.
Industry Insights Blog
4 Ways marketers can better engage local markets in 2025
As 2025 comes knocking, globalization and digital interconnectivity have made one thing crystal clear: brands can’t just pay lip service to the way they try and engage consumers across languages and cultures. If they do, they jeopardize customer relationships and business growth risks getting lost in translation. “Can’t read, won’t buy” is increasingly guiding consumer behavior across the globe. Eighty-nine per cent of buyers say it’s important to be able to deal with companies in their own language, according to research from RWS. Meanwhile, 40% of consumers simply will not buy if content isn’t in their language.
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