Customers are choosing BNPL over credit cards

When it’s time to buy, consumers deserve payment options — and it’s the retailer’s job to make sure they have access to them.  But with high interest rates and late fees, credit cards may not always be the right choice for shoppers. A recent survey led by Sezzle and Retail Dive’s studioID reveals that, for many reasons, consumers are choosing buy now, pay later (BNPL) – also referred to as Pay in 4 – over credit cards as a fair, affordable payment method. Although the shoppers in our survey have access to other payment options (the majority haven’t been denied access to credit in the last three years), they still seek out BNPL.