3 Ways brands can use AI to boost conversion & personalize retail

Apparel brands are in for a tough year. Stores are sitting on a record $732 billion of merchandise due to excess inventory and slowing consumer demand triggered by high inflation. Supply chain challenges, shopper spending slowdown, and overstocked inventory compound the pressure apparel companies are under to drive sales and hit revenue targets. For clothing-based brands and retailers, a vital way to boost conversion is by personalizing fit and sizing for shoppers and creating an easy way for customers to find their size accurately.