Social shopping in 2024: Strategies for driving sales and engagement

Let’s face it. If you’re active on social media platforms like Facebook, Instagram, and TikTok, you’ve seen plenty of advertisements. But have you ever been shocked by how niche the ads seem to be? For instance, if you just returned from a camping trip, you might have been bombarded by ads for tents, sleeping bags, and hiking boots. If this sounds familiar, then you’ve seen social shopping in action.

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