How AI and Machine Learning can help apparel brands

Fit technology is the technology retailers and brands use to improve their customer experience around fit and sizing. From AR to 3D-body imaging, virtual mannequins, site-specific size recommenders, AI, and micro-measurement technology— what they share in common is that they all leverage data to help solve fit-related issues faced by apparel brands and their customers.
Some require body scanners and selfies to generate 3D models, while others, like Bold Metrics, harness machine learning technologies and AI to generate highly accurate body measurements and make size recommendations based on both body shape and preferred fit. For brands looking to integrate a low-friction solution to help customers find clothes that fit, Bold Metrics provides a range of easily-integrated technology tools that can be customized to meet the brand’s requirements regarding fit-related challenges.