How brands can connect with today’s consumers

There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. 
As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. But it’s simply not true. If anything, the more content people consume, the more difficult it is to stand out and capture their interest.