How the beauty industry appeals to new consumers

The quintessential quality of beauty is it allows one to present themselves in a way that appeals to both themselves and others. Companies are continuing to evolve their own presentation.ย Astha Malik, chief business officer of Braze, orchestrated a panel of top marketers from Nivea Beiersdorf, Publicis Groupe and Accenture to detail how the world of beauty continues to make a lasting impression.

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