Google is adding two new AI features for retailers

Google is introducing new Merchant Center tools designed to help retailers improve visibility across AI-powered shopping experiences. The company announced AI Performance Insights, a new reporting feature that helps merchants understand how their brand performs across AI surfaces. The tool compares a brand’s share of voice against similar competitors and provides visibility into AI-driven discovery performance. Google is also rolling out Conversational Attributes, a new product data capability that helps retailers optimize listings for more natural, conversational search behavior.