Pure play vs. omnichannel ecommerce: What’s best for your store?

There’s no doubt that the ecommerce industry has seen explosive growth in recent years. Global ecommerce sales have more than tripled from $1.077 trillion in 2014 to an estimated $3.914 trillion in 2020. But these numbers need to be put into context — they’re still just a fraction of the sales made in traditional brick-and-mortar stores. For example, in Q1 2020, ecommerce sales only represented 11.8% of total retail sales in the U.S. Read more…