Promotions and discounts are serious business for online stores

Whether you are need to launch a sudden Flash Sale due to an appearance on the Today Show (and thus earn a 50% conversion rate of 5,000 immediate visitors) or if you need to use specific discount codes for your affiliates and bloggers across the web to track the value of the relationship overtime based on discount usage –– every situation is unique, for every business, every single time.
Those two scenarios above are not just made up. This is how people do business. But along the way, there’s been a dirty little term used in the ecommerce industry that shies folks away from using discounts: pricing race to the bottom. Read more…