The new ‘shop’ feature takes Twitter closer to ecommerce

With the e-commerce bandwagon only growing by the day, Twitter has looked to ensure that they are included in the caravan too. After tantalizing hints about a new commerce option being in development during its Analyst Day presentation, the California-based microblogging platform has confirmed a biggie!
After spotting the new experiment’s screenshots as shared by avid social media consultant Matt Navarra, Twitter has affirmed that it’s testing out a new way to display tweets that link out to e-commerce product pages. Read more…