2021 Retail social advertising forecast

If the past year has shown us anything, it’s that social media is fundamental to the marketing stack. While retail has been well ahead of other industries when it comes to incorporating social media advertising in their marketing mix, the accelerated shift to e-commerce in 2020 – driven by a global pandemic – further underscored the value of this strategy. It became clear that social advertising is essential to engaging the right consumers. Read more…