Digital transformation in the era of e-commerce

Online grocery demand has reached heights in 2020 that many didn’t anticipate for years down the road. At the same time, evolving consumer demands and app technology are pushing grocers to rethink in-store merchandising, as well.
The common thread across both channels is an accelerating push for improved personalization. Especially as competition increases not just in food retail but across industries, retailers need to find ways to make their products relevant for their shoppers in a cost-efficient manner. Read more…