5 Tips to build buyer personas for ecommerce businesses

Are you confused about what your brand’s bottom line should be? Are PR and paid advertising not giving you the desired results? Do you not understand how to cater to and customize yourself for the different types of customers you have?
All these problems and more can be solved by using a more organized and strategic approach when tackling these problems. Simply put, you need clearly-defined buyer personas to refer to when you are approaching your marketing, sales and business strategy. Read more…