Every customer is an individual; and therefore appreciates personalised service when interacting with a brand or business. Marketers know that personalisation is powerful. But, with personalisation being pushed into new realms by digital technology, it’s easy to take it too far. When this happens, marketers can alienate the very people they’re trying to connect with. Traditionally, marketers have segmented their audiences based on traits such as age, gender, location and job role, allowing them to tailor their messaging and engage customers on a more personal level. Now – personalisation has evolved beyond sending a generic email on a customer’s birthday or printing people’s names on soft drink cans. These techniques were a novelty at the time, but is this type of “mass personalisation” approach enough to build lasting customer relationships? Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week
You can unsubscribe anytime
Please confirm your subscription via email
If you haven't received the confirmation email, please check your spam folder
Thanks to our Partners
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
[wp-rss-aggregator template="widget"]
CURRENCY TREND IN REAL TIME
EUROPE ECONOMIC CALENDAR
Browse the latest Retail and eCommerce News and Insights
CBCOMMERCE NETWORK
FOLLOW US
NEWS FROM EXTERNAL SOURCES
[wp-rss-aggregator template="widget"]
Latest Retail and eCommerce News / Insights