Key shopping days and ecommerce opportunities around the globe

Shoppers love a good deal. One study with RetailMeNot found that deals and discounts are the number one factor most likely to influence a purchase made online. Deals decrease cart abandonment and even drive shoppers to visit and purchase again. In short, deals make shoppers happy. Perhaps this is why so many shoppers participate year after year, holiday after holiday, in shopping days. While Black Friday may be the most famous, there are dozens more shopping days around the globe. Many countries have even begun engineering their own Black Friday alternative. Importantly, even those shopping holidays that have been traditionally retail-focused are moving online. No matter where you sell or what kind of products you promote, there are several shopping days that all online retailers need to take advantage of. We’ll go through the most important ecommerce opportunities and online shopping days around the globe and what makes each one unique. Read more…