“PIDS” is the next buzzword in e-commerce

No business is on just one or two channels, even if they believe they are. (In fact, if you’re only on a handful, you may already be behind.) What’s more likely is you don’t fully realize just how many channels your business requires to function. The customer journey can take your audience through a number of channels, including: Retailers and wholesalers, like Walmart and Walgreens Transactional sites and marketplaces, like Amazon, eBay, and Google Express Read more…