After the click: Turning AI-referred shoppers into loyal customers

Today’s highest-converting shoppers start their buying journey with AI. Sometimes they know exactly what they want. Other times, they just know what they need: relief from a headache, a warmer coat, a gift for someone impossible to shop for. Either way, they ask an AI assistant to narrow their options, get recommendations, and click through to a storefront with the decision mostly made, ready to buy.