Agentic commerce fraud: Protecting your business

In the age of agentic ecommerce, how can we identify and stop bad AI agents while ensuring we’re attractive to good AI agents? Following Amazon’s announcement of the “buy for me” agentic AI beta feature in April, as well as press releases by other companies, agentic ecommerce is already being touted as the harbinger of “a new era in ecommerce”.
Many are excited about this development, which promises easier, better buying experiences for consumers and more opportunities for tech-savvy merchants to sell.