The truth about virtual influencers

Should brands really be investing their dollars into virtual influencers? Artificial intelligence is changing the influencer marketing world as we know it. From editing photos with generative AI to automating engaging captions with the click of a button, brands and creators have been quick to jump into new trends and opportunities brought on by AI.  
Now, the latest phenomenon making waves is the advent of virtual influencers. These computer-generated personas are taking over social media, charming audiences with their flawless aesthetics and perfectly curated lives.