Social commerce is reshaping ecommerce, and creator marketing is at the center

Shoptalk 2026 proved that social commerce is reshaping ecommerce, and creator marketing is at the center. Learn what Meta’s new tools mean for influencer marketers and how to act now. Our team just got back from Shoptalk 2026, and there was an undeniable buzz around creator marketing on the expo floor and beyond. Creator-focused networking events were packed, influencer marketing keynotes drew some of the biggest crowds, and attendees were intentionally seeking out our booth to learn about Aspire’s suite of tools.