How predictive AI helps retailers maintain trust in a crisis

A crisis handled well can strengthen customer relationships by demonstrating responsiveness and accountability. Handled poorly, it becomes a digital record that surfaces in every future search. A complaint posted at 9 a.m. can become a trending hashtag by noon. We’ve seen it time and time again:

United Airlines lost $1.4 billion in market value after a passenger incident went viral.

Bud Light saw U.S. sales tumble following partnership backlash.