How Gen Z is taking back their taste from AI

These days, it feels like we all hear the same viral songs, and our feeds push the same outfits. We let algorithms decide what we see and tell us what we’re supposed to like. Spending time online doesn’t help us to find what we love any more because we’re losing touch with our own taste.
Whether it’s mindlessly scrolling or deferring to AI chatbots, we’ve started to outsource more and more of our critical thinking and creative decision-making. The cost is subtle but serious: we weaken our own sense of taste. For marketers, this is not just a philosophical problem, it’s a business one. When people don’t know who they are, they don’t know what they like or what they want to buy.