The future of digital try-ons in ecommerce

How well are your products represented online? According to Google, 59% of shoppers still feel dissatisfied with their online purchases because they didn’t look as expected. Digital try-ons offer innovative ways to minimize this risk. After decades of experimentation, the tech may have finally left its awkward teenage phase behind – and come far enough to become mainstream. Here’s how it evolved from tech curiosity to shopping necessity, and where they’re heading next.