Shopify president on agentic commerce

AI agent-based shopping could increase e-commerce penetration and ultimately “level the playing field” for brands, Harley Finkelstein told Retail Brew. Retail is entering its agentic era. At least that’s what Shopify President Harley Finkelstein told Retail Brew at NRF. He’s certainly not alone in that thinking: Agentic commerce was by far the show’s buzziest term, especially if you attended sessions featuring Google, Walmart, Ulta Beauty, Wayfair, The Home Depot, Urban Outfitters…the list goes on.