AI is the new personal shopper this holiday season

How AI is changing what it means to be ‘on the list,’ turning data into discovery. Holiday shopping is a season of tradition. Families gather, retailers roll out promotions, and consumers search for the perfect gifts. Yet in 2025, traditions are colliding with a dramatic shift in how products are discovered, recommended and purchased. A growing share of shoppers, especially Gen Z and millennials, are kicking off holiday shopping on artificial intelligence platforms instead of search engines, social channels or direct retailer sites, marking a fundamental change in where and how commerce happens.