Why the old rules of peak-season retailing no longer apply

If you’re a retailer just gearing up for the peak holiday shopping season, you’re probably already too late. In fact, the very notion of a big selling period that’s treated as a once-a-year phenomenon is out of date, says Greg Dyer, chief commercial officer of the staffing agency Randstad USA.
“Companies need to always be thinking about peak — constantly involving all areas within the organization,” he says. That means tightly coordinating planning across manufacturing, logistics, marketing and sales on an ongoing basis.