Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x

E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an “incredible tool” to enable more entrepreneurs and calling it the “biggest shift in technology since the internet” during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI in September, reported that traffic from AI tools to its online stores is up 7x since January of this year, and purchases attributed to AI-powered search have increased by 11x.